There is an interesting Harvard Business Review article called New Twitter Research: Men Follow Men and Nobody Tweets which has some interesting findings about the latest must have social media networking site. As we know, there is a huge amount of coverage of Twitter in the media at the moment, but a straw poll around the [...]

Subtitle:  how to be an easy client and get what you want first time. After answering a question about this recently on LinkedIn it was obvious that there is some confusion about what a client side (marketing assistant / manager / director) should do, and what the role of the agency / graphic designer / web-developer [...]

Guest Blogger: Kasumi DeMarco discusses a pastime that will almost certainly kill you, and compares it to a bobsled. Bobsledding; the winter sport in which teams of two or four steer a sled down an ice-covered track, reaching super fast speeds, where the fastest sled wins, often by a mere hundredth of a second. But what can [...]

A guide for creating your first email marketing campaign from Marketing in Southampton

With everyone telling us that we are doomed - doooooooomed I tell you - it’s nice to see how dressing as bacon, facebooking and twittering can make you a couple of million dollars. By deciding that everything should taste like bacon, two madmen from Seattle invented Bacon Salt, and the rest is history. They even [...]

I was going to write a piece on how and why I started this blog, but I found I was repeating a lot of the information on Penelope’s Guide to Blogging, so I stopped. And thought for a bit. The key thing with an blog is that it is your personal interpretation of your subject, so the [...]