Market the Bobsleigh way

Guest Blogger: Kasumi DeMarco discusses a pastime that will almost certainly kill you, and compares it to a bobsled.

Bobsledding; the winter sport in which teams of two or four steer a sled down an ice-covered track, reaching super fast speeds, where the fastest sled wins, often by a mere hundredth of a second.

But what can we learn about marketing from bobsledding?

Just like in bobsledding the most critical part of marketing is at the start…

In bobsleigh the focus is on a strong highly effective sprinting start.

In marketing the focus is on a strong highly effective marketing plan.

In bobsleigh the team needs to leap into the sled just before the first turn, assuming streamlined positions for the remainder of the run.

In marketing the team needs to leap into a strong market position as effectively as possible, streamlining their positioning for the future.

In bobsleigh if you get off to a good start you can save time on the run as a whole.

In marketing if you get off to a good start you can save time and money in the long run.

The Bobsleigh driver occupies the front position and steers the sled.

The Marketing director occupies the front position and steers the business.

The basic techniques used in two-man and four-man bobsledding are the same, but because four-man sleds have two extra sledders, they are faster. They gain power from the extra push provided by the middle sledders at the start, the sledders’ additional weight, and the increased weight of a larger sled.

The size of a marketing team can have an impact on the effectiveness of the overall marketing strategies, by gaining additional knowledge and support from team members to push their business further in the market place by its size and weight of the growing business against competitors.

On the course, the driver tries to steer through the turns smoothly and to prevent the sled from skidding into the walls.

During any marketing campaign the Marketing Director tries to steer the team smoothly to prevent the campaign skidding off track.

For bobsleigh the greatest challenge is to maintain a tight line on the banked curves, not allowing the sled to drift high up the turn.

For marketing the greatest challenge is to maintain a tight reign on the campaign, not allowing the campaign to drift high out of budget.

The aim of the bobsleigh team is to achieve the best time and beat their competition to gold.

The aim of the marketing team is to achieve the best result for their client and beat their competition to the top in their market sector.

As with most goals there is always a second or even third place, if this is your aim then this is where you will finish.

Is your online business Marketing the Bobsleigh way, or is your current marketing more like sledding on a plastic tray on a slightly elevated slope?

About the author: Kasumi DeMarco - Sexy SEO and Online Marketing including Brand Awareness. More at  http:www.kasumiseo.co.uk