Why would you start a blog?

I was going to write a piece on how and why I started this blog, but I found I was repeating a lot of the information on Penelope’s Guide to Blogging, so I stopped.

And thought for a bit.

The key thing with an blog is that it is your personal interpretation of your subject, so the reason that you want to start one is equally personal. So here are mine:

1. I am arrogant enough to think that I have some ideas to offer on my subject - marketing / sales / creative working - that might help smaller companies out.

2. I spend a lot of my working time on the internet, so find lots of interesting stuff to share. See above.

3. I want to build up my businesses, and blogs can be a good way of helping to support your messaging, and your SEO.

4. I just fancied trying it for a bit, seeing what happened. Would I be disaplined enough to keep at it? We’ll see.

Please note that none of this is directly about money. If you want to make money directly from blogging, forget it. Not going to happen. When you get 1 million page views a month, then you can make some money from advertising. But lets face it, that’s about as likely as me getting a decent night’s sleep at the moment.